How to start it
Flip the red fighter-jet cover up on the center console and stab the start button beneath it. The V10 cracks (Revuelto fires in EV Citta first; toggle to Strada to wake the engine).
789 hp, AWD, and 4.0L Twin-Turbo V8 + electric motor (plug-in hybrid) define the Lamborghini Urus SE. It is listed at 5,522 lb with a starting price around $258K. The catalog lists 0–60 mph in 3.4 seconds and a 194 mph top speed.

Tap a trim to open its full page — specs, features, build configurator and a maintenance schedule tailored to that trim.
This model is offered in multiple distinct builds — each gets its own page so the specs, drivetrain and pricing stay accurate.
Performance, build, and ownership-cost composite.
Look past the badge and the Lamborghini Urus SE is a study in trade-offs — every performance car is, and this one wears its choices openly. 789 hp, AWD, and 4.0L Twin-Turbo V8 + electric motor (plug-in hybrid) define the Lamborghini Urus SE. It is listed at 5,522 lb with a starting price around $258K. The catalog lists 0–60 mph in 3.4 seconds and a 194 mph top speed.
Propulsion comes from a 4.0l twin-turbo v8 + electric motor (plug-in hybrid) setup driving through a AWD layout, with 789 hp available essentially the moment you ask for it. Electric drive removes the gearshift entirely, so the 3.4-second 0–60 mph time is delivered as one uninterrupted pull rather than a sequence of ratios. At roughly 5,522 lb it carries about 7.0 lb per horsepower, which is the number that actually predicts how it feels on a road rather than on a spec sheet.
Mechanically it's a conventional, well-understood package rather than an experiment, which is a large part of why it works as an everyday car.
Performance SUVs are the segment that funds everything else. The engineering challenge is making mass and ride height disappear, usually with air suspension, active anti-roll hardware and clever torque distribution. At around $258,000, the Urus SE is priced as a car people genuinely use, and our value score of 8.7/10 reflects what you get for that against its direct rivals rather than against the market as a whole.
What keeps it interesting is the coherence of the whole package rather than any single specification.
Practical guide for everything a new owner asks on day one — starting the car, finding the gear selector, drive modes, infotainment, driver aids, and easy-to-miss features.
Flip the red fighter-jet cover up on the center console and stab the start button beneath it. The V10 cracks (Revuelto fires in EV Citta first; toggle to Strada to wake the engine).
Pull the right column paddle to engage 1st, the left paddle to downshift; reverse is a separate console toggle (Revuelto/Temerario) — no shift lever exists in the cabin.
Drive modes are accessed via the ANIMA selector on the steering wheel. Available modes typically include Strada, Sport, Corsa, Citta (PHEV), Recharge (PHEV). Each mode reshuffles throttle mapping, steering weight, adaptive dampers (if equipped), exhaust valves, and stability-control thresholds. On performance trims, an 'Individual' or 'Custom' slot lets you save your favorite combination so you can recall it with one click instead of nesting through menus.
The driver display is a Fully digital TFT cluster (rotates layout per drive mode). Use the steering-wheel left thumb-pad to cycle layouts (Classic, Sport, Navigation, Minimal). When in Sport / Track mode the cluster automatically swaps to a wide tach with gear indicator and tire-temperature readout. The head-up display brightness, height, and content are configured from Settings → Displays → HUD.
Infotainment runs on Sensonum + Lamborghini HMI (Android-Auto based on new cars). Wireless Apple CarPlay and Android Auto are standard; pair from Settings → Connections the first time, then it auto-connects whenever your phone is in range. Steering-wheel push-to-talk wakes the in-car assistant for nav, climate, calls, and messaging without touching the screen. The main display also hosts vehicle-specific apps: tire pressures, performance data recorder (where fitted), drive-mode customizer, and the camera views.
Standard driver aids include adaptive cruise control, lane-keeping assist, automatic emergency braking, blind-spot monitoring, and rear cross-traffic alert. Toggle each system individually from the driver-assist menu (steering-wheel left-pad → Assistance). Highway-driving assist (hands-off in marked lanes on supported roads), automatic lane-change on indicator tap, traffic-jam assist for stop-and-go, and a 360° surround camera with transparent-hood mode are all available and worth enabling for the first time before driving in heavy traffic.
DC fast-charging happens through the CCS1 (or NACS, for newer 2025+ US-market models) port. Plug in, the car negotiates power automatically — typical 10–80% takes 18–28 minutes on a 350 kW charger. Level-2 home charging via J1772 covers a full charge overnight (8–11 hours). The car app schedules charging during cheap off-peak hours and pre-conditions the cabin while still plugged in so you don't drain range warming up.
Beyond the physical key, this car supports Smart key with proximity unlock. Set up phone-as-key from the Lamborghini UNICA app: it provisions a secure credential to your phone's wallet so a tap on the door handle unlocks the car and placing the phone on the wireless charging pad authorizes ignition. You can also share temporary keys to family members (with optional speed and area limits on performance trims) directly from the app.
A few things every new owner tells us they wish they'd known on day one: